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Trademark Search Before Filing

The filing fee is not refundable and the examination takes months. A search first is the cheapest part of the whole process.

What a search is actually looking for

Not just an identical name. Examiners and opponents look at whether marks are deceptively similar — close enough that customers could confuse them. That covers similar spellings, similar sounds, and similar meanings, which is why searching only for your exact name misses most of the risk.

A search also looks across the classes you intend to file in and the ones adjacent to them, because a conflict in a related field matters more than one in an unrelated one.

What it saves you

  • The filing fee, which is not refundable when an application is refused.
  • Months. An objection adds a reply, possibly a hearing, and a great deal of waiting.
  • The cost of rebranding late. The worst case is not a refused application — it is having built a brand for two years and then losing the name.
  • Knowing your position. Sometimes a search finds a conflict you can work around with a different class or a modified mark.

Written 5 September 2026. Government requirements and portal behaviour change — message us to confirm before you rely on any date or figure here.

An honest note on what a search can and cannot tell you

A search shows what is on the register and what has been applied for. It cannot tell you what someone will file next week, and it cannot guarantee an examiner's view — examiners exercise judgement and reasonable people differ.

What it does is move you from guessing to knowing the landscape. Anyone who guarantees registration after a search is overselling, and we will not.

Common questions

The public search is available and it is worth doing. What it does not do easily is catch phonetic and conceptual similarity, which is where most objections come from.

Sometimes, depending on how close it is, whether the fields overlap, and how your mark is presented. A search that finds something is doing its job — it lets you decide with information.

Not long. It is the cheapest and fastest step in the whole process, which is why skipping it is a poor trade.

Tell us the name and class and we will look. If it is clean, we will say so; if it is not, we will tell you what we found rather than encourage a filing that will struggle.

Send us your case

Send us the name you want and what the business does. We will tell you what is already on the register.

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